Because Dr. George Flowers, Dean of the Auburn University Graduate School, wanted a big bold design to get students to look at Auburn at international recruiting events, he turned to Auburn’s Industrial Design program for help. He and Daniel Raffalovich, Director of Auburn’s English as a Second Language Program, collaborated with Shu-Wen Tzeng, Associate Professor of Industrial Design, and her third-year Packaging and Exhibiting Design studio in a Promoting AU Design Studio.