Fletcher Publishes New Guide to Visual Communication

Margaret Fletcher, Associate Professor, Associate Program Chair, and the Ann & Batey Gresham Professor of Architecture, has won numerous awards for architecture, art and graphic design. In 2017 she received an Auburn University Author Award and has been recognized with an Outstanding Teaching Award from APLA . In 2016 Fletcher published Constructing the Persuasive Portfolio; The Only Primer You’ll Ever Need, and now her most recent book, Visual Communication for Architects and Designers: Constructing the Persuasive Presentation is scheduled for release this September. Both books were published by Routledge Publishers.

Visual Communication for Architects and Designers: Constructing the Persuasive Presentation presents the work of 180 designers from 130 different schools representing 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. The publication serves as a reference manual of best practices necessary for the successful presentation of architectural work.  Visual content for this publication was selected from over 50,000 images submitted for possible inclusion, and the final 750 visual examples offer a detailed view of the work happening around the world at the time of publication, while providing critical information on strategies for effective architecture presentations. Overall, the book functions as a guide for understanding the fundamental differences between communication design, representation design and presentation design. It also provides means and methods for structuring visual and verbal arguments, and how to translate those arguments into designed layouts for in person presentations and blind competitions in both digital and analog formats.

Visual Communication for Architects and Designers: Constructing the Persuasive Presentation illustrates a dedication by Fletcher to teach others how to successfully organize ideas and intent through clear, concise, and professional graphic representations, and communicates the importance of those skills to a successful career.