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Zachary Smith: Rocket City Brewing Co.

Mar 20, 2025

3 tier packaging system for Rocket City Brewing Company visualizes the character and flavor experience of each beer by blending name and graphic elements using radial based line art.

Beer case design features the theme of space exploration by combining the form of rocket design with the functionality of a beer case.

Collatoral for Rocket City Brewing Company was crafted to compliment the company's new identity system with wood and acrylic for a hands-on and durable feel.

Instagram ads create an outlet for a more human element in a corporate design in an effort to connect with people through humor and shared experiences.

This packaging for Rocket City Brewing Company features digital and printed assets designed for the company expansion and rebrand featuring their flagship beer: the Eclipse.

College of
Architecture,
Design and
Construction

Contact
Visit
Apply

Alumni
Students
Give

ABOUT
Dean’s Message
CADC Executive Board
Access and Opportunity
Endowed Chairs and Professorships
Facilities
History
Strategic Plans
Student Organizations
ACADEMICS
Undergraduate Programs
Graduate Programs
International
Signature Experiences
Student Work
School of Architecture, Planning and Landscape Architecture
McWhorter School of Building Science
School of Industrial and Graphic Design
NEWS & EVENTS
Events Calendar
CADC Monthly
CADC in the News

PEOPLE
Faculty and Staff
Future Students
Student Services
Career Services
Information Technology
Communications
OUTREACH
Summer Camps
RESEARCH
Research and Scholarship
Centers and Special Initiatives
Creative Work and Scholarship
Publications and Exhibitions

© 2025 Auburn University CADC (334) 844-4524 aucadc@auburn.edu

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